The Canadian juice market has faced a slight consumption decline over the past couple of years but is quick to respond to changing demand and consumer preferences. Manufacturers are constantly developing new flavors and products to encourage consumption and gain a competitive edge.
Juice Production by Type
Juice production mainly consists of mixtures, apple, grape, tomato, and citrus juices. Orange juice has the largest market share, followed by apple, grapefruit, pineapple, grape, and smoothies and mixtures.
Different types of products are offered in Canada, including pasteurized and canned juices, frozen concentrates, fruit flavored drinks, and reconstituted juice from concentrate. Frozen concentrates, for example, are frozen and concentrated to be consumed with water. Pasteurized products come in different types, including shelf-stable juices in cans, bottles, and boxes. They are heated to prevent nutrient loss, increase shelf life, and destroy bacteria. Unpasteurized products, on the other hand, may contain bacteria that are a health risk for people with compromised immune systems, the elderly, and young children. They are usually offered at farm markets and sider mills, health food stores, and refrigerated sections of stores. There are also fruit flavored drinks such as punches and cocktails that often contain water and artificial sweeteners. Carbonated drinks are available as well and come in different flavors, including cranberry, cherry, apricot, apple, grapefruit, and grape. They contain sugar or artificial sweeteners, flavorings, carbonated water, and preservatives and coloring.
Chilled, ready-to-serve juices are also offered in Canada and are usually produced from pasteurized products or frozen concentrates. They are available in glass or plastic containers and paper cartons. Other types of products offered in Canada include squash cordials, mixers, powdered drinks, and smoothies in portable bottles and chilled bottles and cartons. The juice industry also produces energy and sports drinks, iced tea and coffee, and other nonalcoholic drinks and beverages.
New Products
More and more manufacturers offer new products due to an increase in customer demand. The array of new products includes kombucha, tropical flavors, coconut water, and other exotic flavors and mixtures. Canadians increasingly turn to juice substitutes such as all-natural and low-calorie drinks that contain probiotics, omega-3 fatty acid, and added fibre. More and more customers show preference for healthy alternatives that contain no added sugar, colorings, and preservatives. This is mainly due to rising rates of conditions such as diabetes and obesity.
Juice Manufacturers in Canada
Manufacturers in Canada include companies such as Freshly Squeezed, Booster Juice, Black River Juice, Happy Planet Foods, and many others. Booster Juice, for example, markets healthy products made from a selection of fruits and vegetables, including passion fruit, mango, strawberries, parsley, spinach, and apples. The company also offers a school catering program designed for high schools and elementary schools. Happy Planet Foods also features juices and smoothies made from cherry, raspberry, banana, and other fruits. The main focus is on ethnically sourced and sustainably grown products such as butternut squash, mango, coconut, tomato, and baobab. Freshly Squeezed is another company that features smoothies and vegetable smoothies, fresh juices, energy drinks, and other products. The company advertises freshly squeezed juices that are rich in phytonutrients, minerals, vitamins, anti-inflammatory compounds, and antioxidants. Customers are offered a selection of tastes and flavors such as passion fruit, raspberry, coconut, mango, pina colada, peach, and blueberry. Freshly Squeezed also features smoothies that are rich in vitamins, minerals, fiber, and healthy protein.
Rules and Regulations
In Canada, manufacturers offering processed food products must comply with the Canadian Grade Compendium and Canadian Standards of Identity. They regulate different types of products such as nectars, vegetable and fruit juices, frozen processed products, and processed vegetable and fruit products. Processed foods are also regulated under the Food and Drugs Act, Safe Food for Canadians Regulations, and Safe Food for Canadians Act. There are requirements for container sizes, net quantity, labelling, and country of origin.
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